Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch October 6, 2009 Herndon Hasty	Getting the Most Out of Your SEM Agency Five tips for working with an external team.
The Motley Fool October 6, 2009 Rick Aristotle Munarriz	It's Good to Be a Search Engine Paid-search revenue climbed 1.7% during the period to $5.1 billion, now accounting for nearly half of all money that is spent on Web-based marketing in the first half of 2009.
InternetNews October 5, 2009	Google Optimizes AdSense for Mobile Phones Google shows how serious it is about the future of mobile advertising as it introduces AdSense format for smartphones.
InternetNews October 5, 2009	Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing.
Search Engine Watch October 5, 2009 Erik Qualman	Is Google a Social Media Company? In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook.
Search Engine Watch October 5, 2009 Ron Jones	International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.
InternetNews October 2, 2009	Google CEO: Ads the Only Hope for News Business Eric Schmidt admits he doesn't have a good answer for newspapers' woes, but stakes his hopes on smarter online ads.
InternetNews October 2, 2009	Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric.
Search Engine Watch October 2, 2009 Michael Boland	Mobile Search Discovers a New Path: mobilepeople The latest mobile search products have elements of push and pull that represent this interplay of local search and discovery. Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways.
Search Engine Watch October 2, 2009 Frank Watson	There Are No Search Rock Stars The idea of the "search marketing rock star" is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space.
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