Marketing

Magazine articles on marketing on the internet.

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Entrepreneur October 2009 Mikal E. Belicove	Analyzing the Analytics How to make sense of your website's performance data.
InternetNews September 22, 2009	Yahoo Launching $100M Global Branding Blitz Yahoo today unveiled plans to launch an ambitious global branding campaign, seeking to define itself as the center people's online lives.
Search Engine Watch September 22, 2009 Herndon Hasty	Improve Your SEM in Time for the Holidays While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.
Search Engine Watch September 22, 2009 Eric Enge	How to Chase the Long Tail Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it?
The Motley Fool September 22, 2009 Rick Aristotle Munarriz	Google Outbids Yahoo! on eBay One of the problems with this summer's deal to let Microsoft handle Yahoo!'s paid-search business is that third-party affiliates may see this as the perfect time to switch to market leader Google.
Search Engine Watch September 21, 2009 Ron Jones	Mobile Search 101, Part 2 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search.
InternetNews September 18, 2009	What's in a Name? For Google, Nearly $32 Billion Search and online advertising giant saw its brand value jump more than 25 percent in a year when the top 100 brands lost almost 5 percent of their total value.
InternetNews September 18, 2009	Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers.
Search Engine Watch September 18, 2009 Marc Poirier	Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.
Search Engine Watch September 18, 2009 Gregg Stewart	Local Search Changing with the Seasons Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.
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