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The Motley Fool
September 18, 2009
Rick Aristotle Munarriz |
Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.   |
Fast Company
October 2009
Adam L. Penenberg |
How Much Are You Worth to Facebook? Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising. |
Fast Company
October 2009
Stephanie Schomer |
Click Here: The Short, Inglorious History of Online Advertising A chronological look at the short history of online advertising, from 1994 until today. |
BusinessWeek
September 17, 2009
Einhorn & Balfour |
Pepsi's Web-Smart Thrust into China Pepsi's promotions have made it the No. 1 cola in the mainland. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
September 17, 2009
Jason Tabeling |
Bing Ads Show Strength in Key Verticals While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. |
Search Engine Watch
September 17, 2009
Justilien Gaspard |
5 Essential Skills of In-House Link Marketers Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. |
Search Engine Watch
September 16, 2009
Tim Ash |
Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. |
Search Engine Watch
September 16, 2009
Michael Bonfils |
Yandex -- the SEO Perspective Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. |
InternetNews
September 15, 2009 |
Malware Ads Hit New York Times Media company's advertising staff approved bogus Vonage ad that distributed malware. |
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