Marketing

Magazine articles on marketing on the internet.

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InternetNews September 15, 2009	Nokia's Latest Buy: Mobile Geotargeted Ad Firm Nokia acquires location-based wireless ad firm in ongoing expansion beyond its core business.
Search Engine Watch September 15, 2009 Mark Jackson	Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.
Search Engine Watch September 15, 2009 Carrie Hill	When and How to Outsource Your Small Business Search Marketing Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
HBS Working Knowledge September 14, 2009 Sean Silverthorne	Understanding Users of Social Networks Here's a fresh look into the interpersonal dynamics of social networking sites, and guidance for approaching these tantalizing markets.
Search Engine Watch September 14, 2009 Ron Jones	Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go?
InternetNews September 11, 2009	Twitter Updates Usage Policy, Still Open to Ads Twitter says it's still considering an ad-based revenue model, but looks to its users to steer the evolution of the service.
Search Engine Watch September 11, 2009 Chris Boggs	When to Run Away from an SEO Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door.
Search Engine Watch September 10, 2009 Sage Lewis	Links Top List of Search Engine Ranking Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.
Search Engine Watch September 8, 2009 Herndon Hasty	Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities.
Search Engine Watch September 8, 2009 Eric Enge	Differentiate Yourself for SEO Success One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival.
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