Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch September 7, 2009 Erik Qualman	Social Media for B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.
InternetNews September 4, 2009	Hold a Launch Party, Earn Windows 7 Ultimate Microsoft offers free software for partying hearty with Windows 7.
Search Engine Watch September 4, 2009 Michael Boland	Location-Based Services: Discovering Old and New Paths Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective?
Search Engine Watch September 4, 2009 Frank Watson	Internet Marketing is Like Talking to Children If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch September 3, 2009 Justilien Gaspard	Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing.
InternetNews September 2, 2009	Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study.
Search Engine Watch September 2, 2009 Bill Hunt	Managing Your Global Search Program Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective.
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
InternetNews September 1, 2009	Consumer Groups Outline Privacy Law Wish List Privacy advocates pitch policy framework to House leaders drafting bill that could reshape online advertising.
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