Marketing

Magazine articles on marketing on the internet.

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CFO September 1, 2009 Vincent Ryan	Heard on the Tweet Consumers have embraced Twitter and other social networking sites, but is that reason enough for companies to follow suit?
PC Magazine September 1, 2009 Albanesius & Hachman	Taking on Google Can Microsoft and Yahoo finally topple the search giant?
Search Engine Watch September 1, 2009 Carrie Hill	Going the Distance -- Integration of Your Marketing Efforts Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI.
Search Engine Watch September 1, 2009 Mark Jackson	Blogging for Search Engine Optimization Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start?
Search Engine Watch August 31, 2009 Liana Evans	Can Social Media Be Measured? There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing.
Search Engine Watch August 31, 2009 Ron Jones	Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
Search Engine Watch August 28, 2009 Chris Boggs	Common SEO Problems of E-commerce Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites.
Search Engine Watch August 28, 2009 Joshua Palau	Is Search Innovative? Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage.
Search Engine Watch August 27, 2009 Sage Lewis	Have We Lost All Control? In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it.
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