Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch August 24, 2009 Ron Jones	Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
CRM August 1, 2009 Joshua Weinberger	Do You Know Your URLs: The Answers Think you know the score? Guess again.
CRM August 1, 2009 Lauren McKay	The New Prescription for Pharma To address trends in the industry, pharmaceutical companies must do more with less and reshape their messages - not the easiest of tasks.
CRM August 1, 2009 Joshua Weinberger	Do You Know Your URLs? Not every marketing effort includes a campaign-specific Web address - but some of the ones that do aren't doing a very good job of connecting to the main brand.
CRM August 1, 2009	Feedback: August 2009 Readers write about what they think of social technologies.
InternetNews August 21, 2009	Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter.
Search Engine Watch August 21, 2009 Frank Watson	Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?
Search Engine Watch August 21, 2009 Gregg Stewart	Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.
Search Engine Watch August 20, 2009 Jason Tabeling	Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
Search Engine Watch August 20, 2009 Justilien Gaspard	Low-Hanging Fruit for Content Promotion & Links Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.
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