Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch August 19, 2009 Tim Ash	The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
Search Engine Watch August 19, 2009 Michael Bonfils	Building Trust is Key to Great Global Search Marketing Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action.
The Motley Fool August 19, 2009 Rick Aristotle Munarriz	Microsoft's Bing Hit With Illegal Pharmacy Ads According to a study conducted by an online compliance and Web-based pharmacy verification service, 89.7% of the reviewed drugstore ads on Microsoft's Bing came from illegal pharmacies.
The Motley Fool August 19, 2009 Rick Aristotle Munarriz	After 5 Years, Google Is Cheap The search-engine giant went public five years ago.
Search Engine Watch August 18, 2009 Mark Jackson	Performance-Based Pricing for SEO? Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.
Search Engine Watch August 18, 2009 Carrie Hill	Don't Be That Site -- You Know the One Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions.
Search Engine Watch August 17, 2009 Liana Evans	In Social Media, Come Bearing Gifts When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community.
Search Engine Watch August 17, 2009 Ron Jones	Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek.
InternetNews August 14, 2009	Are Bing Searches Still Turning Up Illicit Meds? Microsoft is doing a better job of policing sponsored ads for illicit drugs but a new report shows some still slip through the cracks.
Search Engine Watch August 14, 2009 Joshua Palau	Observations from SES San Jose The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search.
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