Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 2301-2310 Newer>

AskMen.com Matt King	Sports And Twitter Which approach is best for the sports universe? Should players focus more on playing the game than crafting the perfect 140-character trash tweet, or should teams try to tap Twitter's full potential to engage their fan base.
Search Engine Watch August 13, 2009 Sage Lewis	Promotions Come in All Shapes, Sizes, and Colors We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness about a management issue on social media.
InternetNews August 12, 2009	Google Looks Beyond Keywords Are big changes coming to Google AdWords? At SES, the search giant drops some tantalizing hints.
Fast Company September 2009 Michael Gluckstadt	Can Anyone Actually Tap the $100 Billion Potential of Hyperlocal News? Community-driven news services have been the next big thing online for years. Can The New York Times or AOL find the $100 billion local-advertising pot of gold?
Fast Company September 2009	Local Yokels AOL and The New York Times Co. are far from alone in trying to colonize community news into profit centers.
InternetNews August 12, 2009	Web Search Headed From GUI to LUI A smarter Web could be a boon for marketers and users alike.
Search Engine Watch August 12, 2009 Andy Atkins-Kruger	Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.
Search Engine Watch August 11, 2009 Herndon Hasty	Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2 More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together.
Search Engine Watch August 11, 2009 Eric Enge	The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.
InternetNews August 10, 2009	Microsoft Unloads Razorfish Ad Agency to Publicis Microsoft has agreed to sell the digital advertising agency Razorfish to Publicis Groupe, the French firm that ranks as one of the world's largest ad agency holding companies, for approximately $530 million.
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