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Search Engine Watch July 20, 2004 Grant Crowell |
How Much is a Search Marketing Firm Worth? In rececent months we've seen a wave of small search marketing firms selling to larger buyers. How much are search engine marketing companies worth? If you own a firm, when is the right time to sell?  |
Entrepreneur August 2004 Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.  |
The Motley Fool July 16, 2004 Tom Taulli |
Interactive Marriage Season The interactive marketing industry is gearing up by buying each other out. Digitas announced it is increasing its share buyback to $70 million from the original $20 million. But this was not enough to stabilize the stock.  |
Fast Company August 2004 Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising.  |
Search Engine Watch July 13, 2004 Anne Kennedy |
Growing a Successful Search Marketing Business Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business sense to be truly successful.  |
BusinessWeek July 19, 2004 Alex Salkever |
Is CNET's New Ad Strategy A Sizzler? The online publisher's focus on building brands should boost the bottom line. Already, BMW, Honda Motor, and McDonald's are doing brand advertising on its sites  |
The Motley Fool July 9, 2004 Brian Gorman |
Yahoo!'s Star Power The company's growing success in capturing entertainment ad dollars is a promising sign.  |
Search Engine Watch July 8, 2004 Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.  |
PC World August 2004 Liane Cassavoy |
Three Minutes: The So-Called Spam King Sounds Off Although he's been called the Spam King, been labeled one of the most prolific spammers in the world by Spamhaus's Registry of Known Spam Operations, and been sued for spamming, Scott Richter calls his business electronic marketing  |
PC World August 2004 Grace Aquino |
Free-Card Fiasco PalmOne's Zire 71 ad for a free 128MB memory card with purchase is misleading.  |
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