Marketing

Magazine articles on marketing on the internet.

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CRM August 1, 2009 Jessica Tsai	X Marks the Spot Consumers are looking for you on search engines - but are you there to be found?
CRM August 1, 2009 Jessica Tsai	Required Reading: Rave All About It Author David Meerman Scott reveals the secret to having your idea spread everywhere.
InternetNews August 5, 2009	Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site.
InternetNews August 5, 2009	Microsoft Deal Looking a Little Sweeter for Yahoo? New details emerging from Microsoft and Yahoo's ten-year search and advertising partnership suggest that Yahoo may be getting a better deal than it initially appeared - potentially upping its take as the agreement progresses.
InternetNews August 5, 2009	What the 2008 Election Can Teach Marketers Among many things, we learned micro targeting made a massive task manageable.
Search Engine Watch August 5, 2009 Tim Ash	Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
Search Engine Watch August 4, 2009 Mark Jackson	SEO? That Sounds Like Work Let there be no mistake: if you're going to do SEO properly - unless you're willing to outsource everything to an SEO provider - you're going to need some folks on your team to chip in.
InternetNews August 3, 2009 Michelle Megna	Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud.
Search Engine Watch August 3, 2009 Ron Jones	Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.
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