Marketing

Magazine articles on marketing on the internet.

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InternetNews July 14, 2009	Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector.
Search Engine Watch July 14, 2009 Herndon Hasty	What Can We Learn from Billy Mays? Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand online and drives action.
Search Engine Watch July 14, 2009 Eric Enge	Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy?
The Motley Fool July 14, 2009 Adrian Rush	YouTube Breaks United Even if United breaks guitars, the Web holds the power to foil substandard customer service.
Insurance & Technology July 9, 2009 Nathan Conz	Inside MetLife's Redesigned Web Site: Video Screencast Recognizing the growing value of the online channel, MetLife redesigned its Web site, improving navigation and implementing a more modern underlying platform.
Inc. July 2009 Lorien Gabel	How Twitter Helps a CEO Run His Company Pingg's CEO praises the social networking tool Twitter for helping him gain feedback about his company.
InternetNews July 13, 2009	MySpace Farms Out Overseas Ad Operations Embattled social network MySpace today announced the first step in its international reorganization, saying it plans to farm out advertising operations in several foreign countries in an arrangement with a division of its parent company, News Corp.
Search Engine Watch July 13, 2009 Erik Qualman	Be Stubborn With Your Social Media Vision, but Flexible With Your Plan The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there.
Search Engine Watch July 13, 2009 Ron Jones	PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money.
InternetNews July 10, 2009 Susan Kuchinskas	Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter."
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