Marketing

Magazine articles on marketing on the internet.

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InternetNews July 10, 2009 Kenneth Corbin	Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content.
Search Engine Watch July 10, 2009 Frank Watson	Building a Search Marketing Consulting Business With the job market going the way it is, and people always looking for ways to supplement their incomes, many search marketers are considering building their own consultancy business. We've got a few tips for how to get started.
CRM July 1, 2009 Jessica Tsai	Taking the Measure of Social Media Experts insist that social media is measurable - it just depends on how you define your metrics.
Search Engine Watch July 9, 2009 Melissa Mackey	Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
Search Engine Watch July 9, 2009 Justilien Gaspard	Community Outreach for Public Relations and Links Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites.
CRM July 1, 2009 Jim Dickie	CRM in the Palm of Your Hand Three factors are combining to (finally) drive interest in mobile CRM.
Search Engine Watch July 8, 2009 Tim Ash	Meaning-Making in Landing Page Optimization We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the world is very complex, and trying to generalize universal truths from a single landing page test result is often a horrible idea.
Search Engine Watch July 8, 2009 Carrie Hill	Are 5 Sites Better than One? What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
CRM July 1, 2009 Jessica Tsai	Search Engineering Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
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