Marketing

Magazine articles on marketing on the internet.

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CRM July 1, 2009 Lauren McKay	Whuffie Doesn't Grow on Trees Forget money: Trust, transparency, and value represent today's social currency.
CRM July 2009 Tsai & McKay	Required Reading: Cashing In On Social In her book, "The Whuffie Factor," Tara Hunt talks about how spending your whuffie can take you much further than money ever could.
Search Engine Watch July 6, 2009 Liana Evans	Customer Service in Social Media By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business.
Search Engine Watch July 6, 2009 Ron Jones	Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post.
BusinessWeek July 2, 2009 Jon Fine	The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit
InternetNews July 2, 2009 Christopher Saunders	Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior.
Search Engine Watch July 2, 2009 Sage Lewis	PageRank Sculpting: Welcome Back to High School Hell Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids.
Search Engine Watch July 1, 2009 Jason Tabeling	Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.
The Motley Fool July 1, 2009 Rich Duprey	Supermarkets Dial Up Savings Consumer-goods companies such as Kraft and General Mills are enticing price-sensitive consumers to their products with coupons via online sites and mobiles, and according to NCH Marketing Services, shoppers are responding.
Search Engine Watch June 30, 2009 Herndon Hasty	Share Your Way to Better SEO SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is preferable.
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