Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch June 30, 2009 Eric Enge	Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?
Search Engine Watch June 29, 2009 Erik Qualman	3 Common Social Media Mistakes Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong.
Search Engine Watch June 29, 2009 Ron Jones	Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.
The Motley Fool June 29, 2009 Tim Beyers	Microsoft Tired of Fishing, Cuts Bait Online ad agency Razorfish could fetch $700 million in a deal.
InternetNews June 26, 2009 Stuart J. Johnston	Ballmer: Advertising Is All About Content Microsoft's CEO lays out his perspective on the future of online advertising at European ad conclave.
U.S. Banker July 2009 Anthony Malakian	Getting in the Game To help promote its new contactless payment card, Barclays plc produced a video game aimed at young consumers -- the demographic the bank sees as most likely to use the card.
U.S. Banker July 2009 Anthony Malakian	Your Ad Here, Free Recognizing the cash crunch many entrepreneurs are facing, one Colorado banking company has come up with a plan for helping its small business clients boost visibility -- and, hopefully, sales -- by offering them free Web site hosting and ad space.
PHONE+ June 26, 2009 Dan Levin	Take Control of Your Web Strategy Wise companies realize having a rock-solid Web site not only can provide them with lead generation, but also provide them with instant client feedback.
Search Engine Watch June 26, 2009 Gregg Stewart	Bing -- Early Estimations in Local Search It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace.
Search Engine Watch June 25, 2009 Justilien Gaspard	Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
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