Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 211-220 Newer>

U.S. Banker July 2004 Matthew de Paula	An Internet Nation Calls For Vigilance On-Line The impact of Internet activity on brand and the bottom line goes far beyond the business it brings. Financial firms must be vigilant of dubious marketing that can sweep in and damage even the strongest of brands.
BusinessWeek July 12, 2004	At P&G, It's All About Targeting Consumer-product giant Procter & Gamble's global marketing officer explains why its ability to "embrace" the new diversity of media "is really exciting"
BusinessWeek July 12, 2004 Stephen Baker	Channeling The Future While todays generation consume gobs of digital fare, they also master tech tools to evade marketers and to customize their own programming. How will advertisers cope?
BusinessWeek July 12, 2004 Stephen Baker	Reaching the Connected Generation Cell phones, movies, IM, the Net, TV, e-mail. An anthropologist tries to fathom how advertisers can approach today's youth.
Search Engine Watch June 30, 2004 Grant Crowell	Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
The Motley Fool June 29, 2004 Tom Taulli	The Dot-Com Echo The online dealmakers are back in town. Some interesting dot-com deals: AOL spent $435 to buy Advertising.com and when Salesforce.com went public it was up more than 50% on its first day of trading.
Search Engine Watch June 28, 2004 Danny Sullivan	Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest.
The Motley Fool June 28, 2004 Tim Beyers	Yahoo!'s Local Notion Yahoo!'s Overture advertising unit has decided to serve ads from businesses within a half-mile of where you live. Called Local Match, the service appears akin to dialing 411 on your phone to get ads.
InternetNews June 24, 2004 Ryan Naraine	AOL Bets $425M on Advertising.com Buoyed by the comeback in online advertising, AOL makes its biggest acquisition since the Time Warner merger.
The Motley Fool June 24, 2004 Tom Taulli	AOL Buys Again For Advertising.com, it looks like a classic cash-out... a red flag for Time-Warner shareholders.
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