Marketing

Magazine articles on marketing on the internet.

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InternetNews June 24, 2009 Michelle Megna	Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all.
Search Engine Watch June 24, 2009 Tim Ash	Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Entrepreneur July 2009 Lindsay Holloway	Why Events are Going Virtual As companies continue to costs, trade shows are becoming an expendable expense. Virtual platforms, however, are fast becoming the way to host, exhibit at and attend a tradeshow.
Search Engine Watch June 23, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
Wired June 22, 2009 Chris Anderson	Tech Is Too Cheap to Meter: It's Time to Manage for Abundance, Not Scarcity From the author's new book entitled "Free: The Future of a Radical Price." When scarce resources become abundant, smart people treat them differently, exploiting them rather than conserving them.
Search Engine Watch June 22, 2009 Liana Evans	Get Your Head Out of the Sand A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them?
Search Engine Watch June 22, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
Fast Company July 2009 Michael Fitzgerald	Boomtown Virtual goods, such as avatars and Facebook gifts, are attracting major brands, celebrities, and venture capital. The money is real.
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