Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch June 19, 2009 Joshua Palau	Bing: The Agency Perspective It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing.
Search Engine Watch June 19, 2009 Frank Watson	The Web's Wild West Days Are Gone Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers.
BusinessWeek June 18, 2009 Jon Fine	Is This a Web-Series Model That Works? Deca and other online producers build shows based on Web personalities - and give sponsors a say in programming.
InternetNews June 18, 2009 Kenneth Corbin	House Leaders Moving Closer to Privacy Bill Joint subcommittee hearing continues probe of behavioral targeting, with legislation expected by year's end.
PHONE+ June 18, 2009 Brent Sampson	Top 7 Marketing Tricks During a Recession There are ways to increase your marketing efforts and improve client acquisition techniques without necessarily increasing spending.
Search Engine Watch June 18, 2009 Sage Lewis	Sage's Dirty Little Secret Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going.
CRM June 1, 2009 Marshall Lager	Sales and Social Media: No One's Social (Yet) Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
CRM June 1, 2009 Jessica Tsai	Marketing and Social Media: Everyone's Social (Already) Your customers are increasingly connected - to you, to your competition, to each other - but you're not supposed to be the center of every network.
CRM June 1, 2009 Clara Shih	Sales in the Facebook Era In this excerpt from her new book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," the head of social media alliances and product strategy at Salesforce.com provides her take on the future of CRM and social media.
Pharmaceutical Executive June 1, 2009 Michael Maher	Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
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