Marketing

Magazine articles on marketing on the internet.

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InternetNews June 2, 2009 Michelle Megna	Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance.
Search Engine Watch June 2, 2009 Eric Enge	SEO Challenges of Restructuring a Site It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site.
Search Engine Watch June 1, 2009 Erik Qualman	15 Social Media Maxims for Marketers With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
InternetNews May 29, 2009 Alex Goldman	McAfee Lists Web's Most Dangerous Search Terms Scammers are manipulating search engines using new SEO talents to get victims to download malware.
Search Engine Watch May 29, 2009 Chris Boggs	Google Sitelinks for Directory-Level Pages Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO
Search Engine Watch May 29, 2009 Gregg Stewart	Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy
Search Engine Watch May 28, 2009 Justilien Gaspard	Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
Entrepreneur June 2009 Guy Kawasaki	Website Marketing Turnoffs 13 things not to do when adapting your product to an online model.
Entrepreneur June 2009 Janean Chun	Selling to Kids? Hold the Meat Reach kids by simplifying their options.
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