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Entrepreneur
June 2009
Francine Kizner |
Syndicate Yourself Use RSS feeds to build website traffic and keep your web presence up to date.   |
Search Engine Watch
May 27, 2009
Tim Ash |
The Decision-Making Funnel, Stage 4: Action, Part 2 Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Other products or services require additional steps to lead visitors to action. |
Search Engine Watch
May 26, 2009
Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation. |
Search Engine Watch
May 26, 2009
Liana Evans |
Leave Your Ego at the Door In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. |
Search Engine Watch
May 22, 2009
Frank Watson |
The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. |
Wired
May 22, 2009
Steven Levy |
Secret of Googlenomics: Data-Fueled Recipe Brews Profitability The history of the AdWords system for auctioning online ads, how it works, and how auctions have come into other aspects of Google's business. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
BusinessWeek
May 21, 2009
Tom Lowry |
Pandora: Unleashing Mobile Phone Ads Kraft, Nike, and others are getting results advertising on Pandora's mobile music service. Is cell-phone marketing finally taking off? |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
Search Engine Watch
May 21, 2009
Sage Lewis |
Cabela's, Performics, and Performance Marketing Here's an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. |
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