Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 2091-2100 Newer>

BusinessWeek May 14, 2009 Burt Helm	Product Launches: Skipping TV Spots Companies with new or niche products are looking for cheaper alternatives to TV, which reaches a wide audience but perhaps not the target market.
Search Engine Watch May 14, 2009 Justilien Gaspard	Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
Pharmaceutical Executive May 1, 2009 Lee Slovitt	A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around.
InternetNews May 13, 2009 Michelle Megna	Nokia to Sell U.S. Branded-Phones? Could Nokia be planning a bold new strategy for gaining market share in the U.S.? If so, is it too late?
InternetNews May 13, 2009 Michelle Megna	Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns.
Search Engine Watch May 13, 2009 Tim Ash	The Decision-Making Funnel, Stage 4: Action, Part 1 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action.
The Motley Fool May 13, 2009 Tim Beyers	Twitter Obliterates Facebook The pro-Twitter side of the story. Facebook is a great service but it loses to Twitter for one simple reason: Facebook stinks at delivering ads.
The Motley Fool May 13, 2009 Rick Aristotle Munarriz	Facebook Beats Twitter The pro-Facebook side of the story. Facebook has far more upside than Twitter and its 140 characters.
InternetNews May 12, 2009 Michelle Megna	Focus on SEO, Open Source to Boost Online Sales Even in a recession, e-commerce firms can improve sales while cutting costs - Gartner provides five strategies for doing so in a report.
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