Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 201-210 Newer>

Search Engine Watch June 23, 2004 Dana Todd	Use Caution when Going Broad with Overture and Google Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness.
Search Engine Watch June 22, 2004 Anne Kennedy	Search Marketing & the Spanish Speaking Internet Looking for the hottest market potential in search? Search en Espanol. A special report from the Search Engine Strategies 2004 Conference.
Entrepreneur July 2004 Mike Hogan	Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers.
BusinessWeek June 28, 2004 Ben Elgin	Guess What -- You Asked For Those Pop-Up Ads Software lodged in your PC follows your Web wanderings and slings up relevant pitches.
BusinessWeek June 28, 2004	Avi Naider, Adware Crusader The chief exec of WhenU says he hates spyware as much as anyone, but his product is different. Here he explains
BusinessWeek June 28, 2004	Ben Edelman, Adware Scourge This 24-year-old law student-expert witness says he's "100% convinced that spyware is a fair label" for advertising software.
BusinessWeek June 28, 2004 Timothy J. Mullaney	Claria: The Napster Of Pop-Up Advertising The smart course may be to let the risks play out before Claria's IPO, letting investors know whether they'll buy a rocket or a dud.
Search Engine Watch June 18, 2004 Danny Sullivan	New Google WebSearch Program Pays Publishers For Searches Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays.
Search Engine Watch June 17, 2004 Danny Sullivan	Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general.
Search Engine Watch June 9, 2004 Jarboe & O'Donnell	The Art and Science of an Effective Link Building Campaign A group of experts at the Search Engine Strategies 2004 Conference offers answers to ethical and strategic link-building and search technology questions.
<Older 201-210 Newer> Return to current articles.