Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch May 12, 2009 Carrie Hill	My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research.
The Motley Fool May 12, 2009 Tim Beyers	Google Turns to the Dark Side Despite virulent criticism, Google plans to allow firms to bid for the trade names of their competitors as advertising keywords.
Search Engine Watch May 11, 2009 Liana Evans	Include Your Employees in Your Social Media Strategy Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you put in place policies for employees.
Search Engine Watch May 11, 2009 Joshua Palau	Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.
Search Engine Watch May 11, 2009 Ron Jones	Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
The Motley Fool May 8, 2009 Rick Aristotle Munarriz	Attack of the Online Lead Generators The Knot and Bankrate take a step back this quarter.
Food Processing May 2009 Dave Fusaro	They Put the `No' in Innovation Ralcorp's deadpan Shredded Wheat promotion puts it back in the fight.
Food Processing May 2009	The Twitter Patter of Little Feet Many food companies are establishing a presence on Twitter.
Search Engine Watch May 7, 2009 Sage Lewis	Make Sure Your Promotion Is Legal Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind.
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