Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 2061-2070 Newer>

Search Engine Watch May 1, 2009 Frank Watson	Does Google Now See Reputation Management Like Paid Links? Has Google changed its opinion on reputation management? Are they starting to downplay the work done by companies trying to get rid of listings that wrongly accuse people and businesses?
Bank Technology News May 2009 Michael Sisk	Facebook and Banks: Not Really "Friends" Despite its vast size and exponential growth, banks are finding that Facebook does not translate easily into a marketing platform. Many argue that it may never.
Bank Technology News May 2009 Rebecca Sausner	Social Studies Social media sites are not at the stage yet where money can be made from them. The important thing is to build presence, as channels evolve there may be opportunities for customer acquisition.
Commercial Investment Real Estate May/Jun 2009 Marc S. Levitt	Nine Steps Toward a More Effective Website Rebranding While it's difficult to generalize about approaches to Web site branding, here are nine tips that can help ensure that the site you design today will be an effective investment for years to come.
Reason May 2009 Tim Cavanaugh	Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter.
Search Engine Watch April 30, 2009 Justilien Gaspard	Create Something Newsworthy, Part 2 -- Testing Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought.
InternetNews April 29, 2009 Kenneth Corbin	Time Warner Profits Bruised by AOL Ad Losses Frigid ad climate continues double-digit revenue decline at AOL as Time Warner mulls its options for the Web division.
Search Engine Watch April 29, 2009 Tim Ash	The Decision-Making Funnel, Stage 3: Desire, Part 2 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage.
Search Engine Watch April 29, 2009 Kevin Ryan	Fear the Google Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google?
Bank Technology News May 2009 John Adams	What the Cool Kids Are Investing In It works for fashion and the fragile ecosystem that guides teenage social structure, but ING's about to find out if peer pressure also enables informed, contextualized personal finance decisions.
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