Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch April 17, 2009 Michael Boland	Skype Dials in to Local Search The online phone service will spin off as an independent company next year, giving it a greater ability to redefine itself. Local search could be one way to do this, tying Skype in with a local search engine with click-to-call functionality.
InternetNews April 16, 2009 Kenneth Corbin	Google Sees First Revenue Drop In chilly ad economy, search giant still comes through with earnings ahead of analysts' expectations.
Search Engine Watch April 16, 2009 Justilien Gaspard	Create Something Newsworthy -- Branding, Marketing, Links How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral.
Fast Company May 2009	The Brand Man Trevor Edwards, VP, global brand and category management, Nike: His Nike+ service for the iPod Nano, now built into the iPod Touch, proved that consumers had an appetite for apps customized to their lives.
Fast Company May 2009	The Ad Guy Omar Hamoui, CEO, AdMob: AdMob is a leading mobile-advertising network that's successfully placing ads in apps. Its clients include Coca-Cola and Paramount Pictures.
Fast Company May 2009 Heath & Heath	Three Secrets to Make a Message Go Viral Three secrets to making a message go viral.
Fast Company May 2009 Dan Macsai	Three Successful Viral Marketing Campaigns Three successful viral marketing campaigns
Search Engine Watch April 15, 2009 Kevin Ryan	Do You Track Searcharoundings? With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't.
Search Engine Watch April 15, 2009 Tim Ash	The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage.
Search Engine Watch April 14, 2009 Mark Jackson	Are You Giving Away Free SEO Advice? It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own.
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