Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch April 14, 2009 Carrie Hill	How SMBs Can Optimize their Social Networking Time, Part 2 Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry.
Search Engine Watch April 13, 2009 Joshua Palau	The Search Bachelor We've all dated someone who, after a few dates, is already in a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too.
Search Engine Watch April 13, 2009 Liana Evans	Most Corporate Social Media Efforts Will Fail Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy.
Search Engine Watch April 13, 2009 Ron Jones	Twitter 101, Part 3 You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become.
InternetNews April 10, 2009 Kenneth Corbin	Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more.
Search Engine Watch April 10, 2009 Frank Watson	Extortion SEO Sanctioned by Google Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it.
Search Engine Watch April 8, 2009 Kevin Ryan	Trademark: The Next Generation Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.
Search Engine Watch April 8, 2009 Eric Enge	Operating Web Sites in Multiple Countries Setting up Web sites for multiple countries is a common problem for multinational businesses that want to have separate sites for each country where they do business. There's a real risk that the search engines will see them as duplicate content.
Search Engine Watch April 7, 2009 Mark Jackson	Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO?
Search Engine Watch April 7, 2009 Aaron Shear	Lassoing Your Loss Leaders Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms.
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