Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1991-2000 Newer>

Search Engine Watch March 26, 2009 Kevin Ryan	Search Goes Global Extending a search initiative beyond the borders of the United States represents its own unique challenges, not the least of which is that it looks easier than it is.
Search Engine Watch March 26, 2009 Sage Lewis	My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
InternetNews March 25, 2009 Michelle Megna	Google Bets on Startup's 'Photo-Based AdSense' Pixazza's new tool taps crowdsourcing to "do for images what Google's AdSense did for Web pages."
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
Search Engine Watch March 23, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
Search Engine Watch March 22, 2009 Chris Boggs	A Guide to Search Engine Strategies New York 2009 Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies.
Entrepreneur April 2009 Geoff Williams	How to Use Humor in Marketing Humor can lead to a marketing grand slam - as long as it's done right.
Entrepreneur April 2009 Amanda C. Kooser	Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em.
Search Engine Watch March 20, 2009 Michael Boland	Getting Closer to Mobile Local Search's Day The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services.
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