Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 191-200 Newer>

The Motley Fool June 9, 2004 Tom Taulli	Alloy Finally Files When a company makes a late filing, it always raises concerns. The youth-oriented e-commerce and marketing company delayed its 10-K by a few months.
Search Engine Watch June 2, 2004 Danny Sullivan	The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried.
CRM June 1, 2004 David Myron	Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years.
CRM June 2004 Mike Rudnick	Bridging the Channel With Online CRM Georgia-Pacific builds loyalty by connecting directly with consumers.
The Motley Fool May 28, 2004 Rick Aristotle Munarriz	eBay's Happy Camper eBay's latest marketing campaign will have you asking for s'mores.
Search Engine Watch May 27, 2004 Catherine Seda	Managing a Search Advertising Budget You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals?
Search Engine Watch May 25, 2004 Sullivan & Sherman	Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
InternetNews May 19, 2004 Susan Kuchinskas	A Tale of Two Patents Google applied for a patent on serving ads to Gmail users. But an upstart called Sponster might have beaten it to the punch.
Search Engine Watch May 19, 2004 Patricia Hursh	Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back.
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