| Old Articles: <Older 11-20 Newer> |
|---|
 |
PC World
August 3, 2001
Tom Spring |
Latest Online Ad Gimmick: Hyperlinks Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay...   |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Fast Company
August 2001
Fara Warner |
Don't Shout, Listen At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P&G has turned the Internet into a device for listening to customers -- and for experimenting with its brands... |
PC World
May 11, 2001
David Clarke |
Bill Would Let You Sue Spammers Opponents suggest bill to fend off bulk e-mail could hamper growth of retail on the Web... |
CIO
May 15, 2001
John Sviokla |
Being There How to be a 24-hour, 3-D marketer... |
Fast Company
June 2001
George Anders |
Can You Keep a Secret? The push for online privacy threatens to kill the dream of super-sophisticated, Net-driven marketing. But there are simple ways that companies can have their data and protect it too... |
PC World
May 2001
Brad Grimes |
Privacy Matters Marketers would love to find out all about you and your online activities. But what personal data should you let them obtain? We report on recent developments in Net surveillance and their effect on you... |
Search Engine Watch
March 5, 2001
Danny Sullivan |
GoTo Increases Prices, Appears At iWon The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect... |
Fast Company
March 2001
Paul C. Judge |
Will Online Ads Ever Click? Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises... |
Information Today
February 2001
Barbara Quint |
Blazing Some New Advertising Trails "The money I pay for a commercial online search and you expect me to have to read some stupid ads?" But nowadays everyone sees ads on their search results all the time, mainly because we all use Web sources that depend on ad revenue to support free or low-cost service... |
| <Older 11-20 Newer> Return to current articles. |
