Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1981-1990 Newer>

InternetNews March 19, 2009 Michelle Megna	Google-WPP Alliance Funds Ad Research The two titans team up to bestow millions in grant money aimed at figuring out how to maximize ad performance in the digital world.
Search Engine Watch March 19, 2009 Justilien Gaspard	Look for Business Opportunities During These Tough Times Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn't build up large cash reserves can employ some of the same strategies to expand or enter into new markets.
Fast Company April 2009 Ellen McGirt	How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign Chris Hughes, today only 25 years old, helped create two of the most successful startups in modern history, Facebook and the Barack Obama campaign.
Fast Company April 2009	Lessons From The Trenches Activating a customer base with digital tools isn't as easy as it looks. As Chris Hughes showed with both Facebook and Obama, detailed execution is at least as important as strategy.
Fast Company April 2009 Kate Bonamici Flaim	Hyper Island Grooms the Next Generation of Digital Media Mattias Hansson helps train 1,300 students a year in digital media, interactive art direction, and digital business management in Stockholm and on a former prison island off the coast of Sweden.
InternetNews March 18, 2009 Michelle Megna	Google Begins Behavioral Ads on Hosted News Google is extending its contextual ads to its hosted news pages and signed on eight European news agencies as participants in its efforts to bolster revenues earned from Google News.
InternetNews March 18, 2009 Alex Goldman	Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners?
Search Engine Watch March 18, 2009 Tim Ash	The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
Search Engine Watch March 17, 2009 Carrie Hill	Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.
Search Engine Watch March 17, 2009 Mark Jackson	Setting Expectations for Search Engine Optimization How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts.
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