Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1971-1980 Newer>

InternetNews March 16, 2009 David Needle	Will Ads Be Key to Free iPhone Apps? Vdopia thinks its ad network can help keep the cost of iPhone apps low or free even as rumors of a 'Premium App Store' from Apple spread.
InternetNews March 16, 2009 Michelle Megna	MarketLive Update Targets Marketing, Developers The relaunch of MarketLive's hosted platform include upgrades to the selling platform, subscription-based marketing and a developer exchange forum.
Search Engine Watch March 16, 2009 Joshua Palau	Fishing for SEO It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request.
Search Engine Watch March 16, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
InternetNews March 13, 2009 Michelle Megna	Google Ups Checkout Fees The search giant's online payment system is moving to a tiered fee structure.
Search Engine Watch March 13, 2009 Frank Watson	Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle.
Search Engine Watch March 12, 2009 Sage Lewis	Assessing the Success of Our Promotion What are some favorite promotion ideas, and does linking to an article build promotion success?
InternetNews March 11, 2009 David Needle	Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads.
Search Engine Watch March 11, 2009 Kevin Ryan	What Should You Do When You Get Canned? Change is inevitable. You never know when you might encounter the folks you work with again and in what capacity.
Search Engine Watch March 11, 2009 Eric Enge	Improve Conversion Efficiency with Demandbase Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage.
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