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Search Engine Watch March 3, 2009 Mark Jackson |
Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget.  |
Search Engine Watch March 2, 2009 Joshua Palau |
5 Search Topics You Need to Discuss with Your Client Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first  |
Search Engine Watch March 2, 2009 Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.  |
Search Engine Watch February 27, 2009 Elisabeth Osmeloski |
You Can't (NOT) Afford to Invest in SEM Analytics While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics.  |
Search Engine Watch February 27, 2009 Frank Watson |
A Rose Translated Into Another Language Can Be a Thorny Thing To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel.  |
InternetNews February 26, 2009 Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up.  |
Search Engine Watch February 25, 2009 Eric Enge |
Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.  |
Search Engine Watch February 25, 2009 Kevin Ryan |
Maximum PPC Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation that resembles trying to swim through quicksand.  |
InternetNews February 24, 2009 David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.  |
Search Engine Watch February 24, 2009 Mark Jackson |
International SEO Challenges and Tips Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.  |
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