Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 24, 2009 Aaron Shear	Spending in a Tough Market Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic.
Search Engine Watch February 23, 2009 Ron Jones	Social Media Marketing 101, Part 2 Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish.
Search Engine Watch February 20, 2009 Michael Boland	Replicating the Web: Will Google Dominate Mobile Search? With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place.
Search Engine Watch February 20, 2009 Chris Boggs	Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.
Entrepreneur March 2009 Amanda C. Kooser	Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.
Search Engine Watch February 19, 2009 David Szetela	Get More Attention with Legal PPC Ad Symbols Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed.
Search Engine Watch February 19, 2009 Justilien Gaspard	Developing Successful Viral Marketing Ideas A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea.
InternetNews February 18, 2009 Judy Mottl	Beta Launch for 7MainStreet.com Business directory offers one-stop online operation for building or expanding e-tailing.
The Motley Fool February 18, 2009 Tim Beyers	Here's How Twitter Gets Rich Twitter has become an immensely popular destination for newsmakers and news seekers. Its user base is up 900% year over year. Traffic is such that monetizing it with ads would be easy, but the company's founders have bigger plans.
Search Engine Watch February 17, 2009 Mark Jackson	Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.
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