Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch February 3, 2009 Mark Jackson	Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.
Search Engine Watch February 3, 2009 Carrie Hill	Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development.
InternetNews February 2, 2009 Christopher Saunders	Forget the Super Bowl. Who Won the Twitter Bowl? How did this year's multimillion-dollar ads fare with the Web 2.0 crowd?
Search Engine Watch February 2, 2009 Ron Jones	Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?
The Motley Fool February 2, 2009 Rick Aristotle Munarriz	Bowled Over by Dot-Com Ads In Super Bowl spots, Web companies party like it's 1999.
The Motley Fool February 2, 2009 Tim Beyers	Facebook: Polling for Dollars? The social superstar could create the world's largest marketing database.
Search Engine Watch	Ron Jones Symetri Internet Marketing provides strategic SEM consulting and training.
InternetNews January 30, 2009 Judy Mottl	Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results.
Search Engine Watch January 30, 2009 Frank Watson	Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
Search Engine Watch January 30, 2009 David Szetela	Best-Kept Secret in PPC? Part II Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers.
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