Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch January 30, 2009 Elisabeth Osmeloski	2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.
The Motley Fool January 30, 2009 Tim Beyers	Could This Be 2009's Top Technology? Mobile advertiser AdMob announces it has received $12.5 million in additional funding from Draper Fisher Jurvetson's Growth Fund and Northgate Capital. Sequoia Capital was an early investor.
InternetNews January 29, 2009 Kenneth Corbin	Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza.
Search Engine Watch January 29, 2009 Cameron Jonsson	What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone.
Search Engine Watch January 29, 2009 Sage Lewis	Bribing People With $50 Gift Cards: Part Deux We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along.
InternetNews January 28, 2009 David Needle	Bartz Says She Didn't Join Yahoo to Sell It In briefing with analysts, new Yahoo CEO said she sees a 'tremendous collection of assets.'
Search Engine Watch January 28, 2009 Eric Enge	Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions.
InternetNews January 27, 2009 Kenneth Corbin	Yahoo's Bartz Era Begins With Red Balance Sheet With new CEO settling in, a leaner Yahoo hopes to weather the storm.
Entrepreneur February 2009 Nichole L. Torres	How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Search Engine Watch January 27, 2009 Aaron Shear	Breaking the Norm with Search One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together.
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