Marketing

Magazine articles on marketing on the internet.

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The Motley Fool May 19, 2004 Matt Logan	Google's Searching for Trouble Geico is suing Google and Overture, alleging trademark infringement.
Search Engine Watch May 18, 2004 Danny Sullivan	Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion.
InternetNews May 17, 2004 Janis Mara	DoubleClick Acquires Performics The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, putting it in head-to-head competition with ValueClick.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
InternetNews May 13, 2004 Sean Michael Kerner	Overture Eyes Canadian Market Expanding its reach, Yahoo!'s paid search division partners with pay-per-click network NetWorldMedia.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews May 12, 2004 Sean Michael Kerner	Marketers: Look Past Paid Search to News Search engine marketers share tips for improving placement.
InternetNews May 11, 2004 Sean Michael Kerner	Search Marketing Takes Center Stage Getting ads in front of the right readers is like having a 'psychic mailman,' an expert at today's Search Engine Strategies Conference says.
CRM May 2004 Martin Schneider	Samsung's Partner Portal Delivers a 30 Percent Sales Increase Samsung DITD wanted to more closely manage its relationships with resellers and distributors by using a partner portal.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
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