Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1881-1890 Newer>

Search Engine Watch January 21, 2009 Kevin Ryan	Is One-Stop Media Buying a Failed Model? Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit?
Search Engine Watch January 21, 2009 Tim Ash	Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
Search Engine Watch January 20, 2009 Carrie Hill	Testing Your Online Business Plan Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development.
Search Engine Watch January 20, 2009 Mark Jackson	The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
Search Engine Watch January 19, 2009 Ron Jones	Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Search Engine Watch January 19, 2009 William Flaiz	Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
Wired January 19, 2009 Daniel Roth	The Dark Lord of Broadband Tries to Fix Comcast's Image By the end of 2007, Brian Roberts, CEO of Comcast, assumed that his consumer-complaint issues were behind him. They weren't.
Fast Company February 2009 Bill Barol	ComScore Sees the Bigger Picture Tania Yuki works with comScore clients such as CBS, Google, Microsoft, and NBC to gauge who their online video content is actually reaching.
Search Engine Watch January 16, 2009 Michael Boland	Of Local Search, Love Meters, and Raking Leaves This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy.
Search Engine Watch January 15, 2009 Sage Lewis	Bribing People To Send You Emails With $50 Gift Cards Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results.
<Older 1881-1890 Newer> Return to current articles.