Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch January 14, 2009 Eric Enge	Training Your Content Developers on SEO Copywriting SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience.
InternetNews January 13, 2009 Judy Mottl	FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy.
Inc. January 2009	Door Knocking 3.0: Two Ways to Find New Customers Get sales leads online and find out who is visiting your website with these products.
Inc. January 2009	Ask Inc.: Tough Questions, Smart Answers Reassuring your employees in tough times. Plus, when to hire an SEO firm.
Search Engine Watch January 13, 2009 Mark Jackson	Should Your SEO Strategy Target the Head or the Long Tail? If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals.
InternetNews January 12, 2009 Judy Mottl	Mobile Ads Find a Welcome on Smartphones Some stats say that iPhone, BlackBerry users are not averse to mobile marketing.
Search Engine Watch January 12, 2009 Ron Jones	Search Ad Quality Score 101, Part 2 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.
The Motley Fool January 12, 2009 Tim Beyers	How About $4 for Your Facebook Profile? The company's valuation is now pegged at up to $600 million.
Search Engine Watch January 9, 2009 Frank Watson	We're All Convertibles, And It's Time to Take the Top Down! Many of us are still looking at the Web through a narrow perspective of search.
Search Engine Watch January 9, 2009 David Szetela	PPC Landing Pages: Surprising Examples It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong.
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