Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
InternetNews December 8, 2008 Kenneth Corbin	Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads.
Search Engine Watch December 8, 2008 William Flaiz	Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
Search Engine Watch December 8, 2008 Ron Jones	Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project.
Search Engine Watch December 5, 2008 Elisabeth Osmeloski	5 Tips for Travel Search Marketing in a Down Economy Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely.
Search Engine Watch December 4, 2008 David Szetela	PPC Landing Pages: The End of the Line -- Or the Beginning? Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
Search Engine Watch December 4, 2008 Sage Lewis	How the Wal-mart Grinch Stole Black Friday Link Love When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love.
Search Engine Watch December 3, 2008 Eric Enge	High-Value Link Building is Hard Work Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.
The Motley Fool December 3, 2008 Rick Aristotle Munarriz	Massive News From the Battle.net Front Microsoft's Massive in-game ad network really knows how to slay the competition when it comes to reaching diehard gamers.
Search Engine Watch December 2, 2008 Aaron Shear	Post-Cyber Monday Marketing Ideas It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season.
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