Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
The Motley Fool December 2, 2008 Rick Aristotle Munarriz	Blue Nile's Blinged-Out Bargains The online jeweler has a markdown gun, and it's not afraid to use it.
AFP eWire December 1, 2008 Lynch & Habig	Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads?
Search Engine Watch December 1, 2008 Ron Jones	A Look Back, and a New Beginning A look back at some highlights from past columns, plus a look forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.
InternetNews November 28, 2008 Kenneth Corbin	The Social Side of Shopping Online retailers and advertisers look to 'widgetize' your holiday shopping experience, and maybe save you money in the process.
Inc. December 2008 April Joyner	The Product: Online Golf Lessons DVD maker PurePoint adopts a web-based subscription model.
Search Engine Watch November 26, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
InternetNews November 24, 2008 Kenneth Corbin	IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown.
Search Engine Watch November 24, 2008 William Flaiz	Great Expectations: How to Communicate SEO Value Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money.
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