Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 171-180 Newer>

Search Engine Watch April 27, 2004 Danny Sullivan	Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike.
InternetNews April 26, 2004 Susan Kuchinskas	Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term.
Search Engine Watch April 22, 2004 Chris Sherman	Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising.
Search Engine Watch April 20, 2004 Laura Thieme	Managing Search Marketing Campaigns While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.
CIO April 15, 2004 Ted Smalley Bowen	Activists Use Web to Preserve Famous House Tools of the Internet age--online communications, data mining and demographic software--made a real difference in their campaign to save Farnsworth House from an uncertain future.
Entrepreneur May 2004 Catherine Seda	Stopped in Your Tracks? We've got 5 tips to make sure your e-mails don't get tagged as spam.
Entrepreneur May 2004 Jerry Fisher	Double Play Combining print with streaming video could be the hook you need to make your online ads more effective.
The Motley Fool April 16, 2004 Rick Munarriz	Hands Off My Google The Internet's most dynamic company is coming under fire for a service that hasn't even launched. Google's free email will feature ads targeted by email content.
InternetNews April 14, 2004 Robyn Greenspan	Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language.
Search Engine Watch April 7, 2004 Barbara Coll	Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business?
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