Marketing

Magazine articles on marketing on the internet.

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InternetNews October 21, 2008 Kenneth Corbin	Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending.
Search Engine Watch October 21, 2008 Aaron Shear	Video Search: Can You Live Without It? With YouTube climbing into the second position in terms of search engines, you can't avoid videos these days. What is your company doing to stay on top of the video market?
Search Engine Watch October 21, 2008 Mark Jackson	Implementation is the Name of the Game Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong.
Search Engine Watch October 20, 2008 David Szetela	Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales.
InternetNews October 17, 2008 David Needle	Web 3.0: Semantic Web Turns to the Mainstream Online publishers and industry insiders talk up the promise -- and profits -- of a truly interactive, smarter Web. Semantic Web technology can improve the user experience and offer a better payoff for advertisers.
Search Engine Watch October 17, 2008 Frank Watson	Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
Search Engine Watch October 17, 2008 Gregg Stewart	Making the Most of Your Local Search Marketing Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about how much of each.
Pharmaceutical Executive October 1, 2008	Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged.
InternetNews October 16, 2008 Kenneth Corbin	Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.
Search Engine Watch October 16, 2008 Justilien Gaspard	Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed.
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