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Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.   |
Search Engine Watch
October 2, 2008
Erik Qualman |
Economic Depression 2.0 Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. |
Search Engine Watch
October 2, 2008
Justilien Gaspard |
Link Marketing -- Solve a Customer Problem Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. |
Inc.
October 2008
Nitasha Tiku |
We See You If you want to know where your customers are right now, there's no need to ask. With GPS cell phones, Internet protocol addresses, Wi-Fi hot spots, and cell tower triangulation, there's plenty of information to go on. |
Inc.
October 2008 |
Ask Robert Stephens What is the best way to boost word-of-mouth marketing? |
Search Engine Watch
October 1, 2008
Kevin Ryan |
In Tough Economic Times, Whither Search? The news about our world's economic conditions aren't just bad, they're insane. What will happen to advertising and marketing dollars as a result? Is search insulated from our economic meltdown? The short answer: not by a long shot. The long answer is a bit more complicated. |
InternetNews
September 30, 2008
Kenneth Corbin |
Fighting for Hearts, Minds in Google-Yahoo Deal Things are finally getting serious in the industry-wide debate over the Yahoo-Google deal. |
Search Engine Watch
September 30, 2008
Carrie Hill |
The Geometry of SEM -- What's your Angle? When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? |
Search Engine Watch
September 30, 2008
Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
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