Marketing

Magazine articles on marketing on the internet.

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Entrepreneur October 2008 Kim T. Gordon	Reaching Multitaskers Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Search Engine Watch September 19, 2008 Frank Watson	Could Social Media Be the Google Killer? The ongoing growth of social media may indicate that we should look beyond a Yahoo-Microsoft merger and other algorithmic-based search engines and explore the possibility of search becoming less important.
Search Engine Watch September 19, 2008 Gregg Stewart	Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing.
Search Engine Watch September 18, 2008 Justilien Gaspard	Link Marketing: What Google Can Teach You Google's success story has many important lessons about link marketing. By studying how Google has successfully built their business, you can learn how to build links to your site.
Search Engine Watch September 17, 2008 Tim Ash	Landing Page Optimization -- Insource or Outsource? Part 2 Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each.
Search Engine Watch September 17, 2008 Kevin Ryan	Launch Google Freedom Now How much power should Google have? How much is too much? Why should you care? Would we really be better off in a Google-free world?
Search Engine Watch September 16, 2008 Carrie Hill	Making the Most of Search Engine Copywriting Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
Search Engine Watch September 16, 2008 Mark Jackson	Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer.
Search Engine Watch September 15, 2008 David Szetela	Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
InternetNews September 8, 2008 Kenneth Corbin	Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies.
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