Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 161-170 Newer>

CRM April 1, 2004 David Myron	BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday.
InternetNews March 30, 2004 Robyn Greenspan	Local Web Spending Up Nearly 29% Local advertisers are expected to push online spending beyond $2.6 billion in 2004.
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
Search Engine Watch March 23, 2004 Anne Kennedy	Affiliate Programs: Moneymakers or Brandbusters? Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image.
Fast Company April 2004 Jena McGregor	It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
PC World April 2004 Liane Cassavoy	Bye-Bye, Pop-Ups. Hello...? Pop-up ads, those reviled windows that intrude on your Web surfing, seem to be on the decline. But don't celebrate yet: New forms of advertising that may be just as annoying and even more intrusive are likely to replace them.
InternetNews March 12, 2004 Pamela Parker	Study: 19% of Opt-In E-Mail is Blocked Researchers find the spam problem's side effects are hurting marketers.
The Motley Fool March 12, 2004 Jeff Hwang	The Game of eMarketing Apparently, email is the next big thing in casino marketing.
InternetNews March 11, 2004 Erin Joyce	Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve.
Search Engine Watch March 11, 2004 Jennifer Laycock	Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency?
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