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InternetNews
August 7, 2008
Kenneth Corbin |
Google Unit Sale Sidesteps Controversy Advertising giant Publicis Groupe said today that it would acquire Google's Performics search-engine marketing division as it looks to beef up its digital operations.   |
Search Engine Watch
September 10, 2008
Eric Enge |
Keep Your Ideas Simple and Increase Conversions Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. |
Search Engine Watch
September 9, 2008
Mark Jackson |
Domain Acquisition -- How Much is Too Much? Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. |
Search Engine Watch
September 9, 2008
Aaron Shear |
Ready to Finally Try SEO? Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
September 4, 2008
Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. |
Search Engine Watch
September 4, 2008
Erik Qualman |
(Google) Insights on VP Candidate Sarah Palin The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign. |
Search Engine Watch
September 3, 2008
Tim Ash |
Landing Page Optimization -- Insource or Outsource? Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? |
Search Engine Watch
September 3, 2008
Kevin Ryan |
Rehabilitating SEO -- Part 2 SEOs can spend entirely too much time heading in the wrong direction, a fact that is the epitome of counter-productivity. |
Search Engine Watch
September 2, 2008
Carrie Hill |
6 Tips for Small Business Marketing Success How can the success of a sticky idea be analyzed and repeated? Dan Heath shares some thoughts that can help small business Web marketers find success. |
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