Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch August 26, 2008 Aaron Shear	Weapons of Mass Optimization Building an in-house SEO team can be a daunting task, especially for large organizations. With proper planning, the experience becomes more manageable, and success becomes more likely.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
Search Engine Watch August 25, 2008 David Szetela	Killer PPC Ads: The Fundamentals Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors.
Search Engine Watch August 22, 2008 Chris Boggs	Word or Phrase Co-Occurrence within Particular Industries Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers.
Search Engine Watch August 22, 2008 Gregg Stewart	6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.
Entrepreneur September 2008 John Jantsch	Say Anything Need something to talk about? Here's how to get a mouthful of content.
Entrepreneur September 2008 Gwen Moran	Natural Born Clickers They might be clicking through, but will they buy? Don't just wait and see.
Entrepreneur September 2008 Heather Clancy	Word Gets Around How can your company harness the power of rave reviews? A customer-driven social networking site makes it possible.
Search Engine Watch August 20, 2008 Kevin Ryan	The Beginning of the End? Or the End of the Beginning? In the end, searches are still up; search revenues are still strong; and the sky isn't falling. Universal or blended search means lower click volume. The data's right. But why?
Search Engine Watch August 20, 2008 Tim Ash	What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
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