Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch August 14, 2008 Ron Jones	Tips for Making the Most of SES San Jose As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the search engine marketing world.
Search Engine Watch August 13, 2008 Kevin Ryan	Search Ad Tools Help Manage Complexity Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers.
Search Engine Watch August 13, 2008 Eric Enge	Real-Time Analytics with Woopra Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch August 12, 2008 Aaron Shear	Content? Content. Content! It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. It's time we review the advantages of content, and where it may be applicable.
Search Engine Watch August 11, 2008 David Szetela	Dynamic Keyword Insertion: Friend or Foe? Dynamic Keyword Insertion can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need.
Search Engine Watch August 8, 2008 Chris Boggs	Oil and Water? SEOs vs. Content Owners When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects.
Search Engine Watch August 8, 2008 Elisabeth Osmeloski	Getting Vertical Search Right: A Sneak Preview At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch August 7, 2008 Erik Qualman	Avoiding Online Missteps with Generation Y and Millenniums Marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package.
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