Marketing

Magazine articles on marketing on the internet.

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Entrepreneur August 2008 Heather Clancy	Know How to Hold 'Em Building an online community can pull customers onto your website -- and keep them there.
Search Engine Watch July 23, 2008 Tim Ash	How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
Search Engine Watch July 23, 2008 Kevin Ryan	The Japanese Search, Why Don't We? Should search be turning Japanese? The author really thinks so.
Search Engine Watch July 22, 2008 Mark Jackson	Usability and SEO More and more SEOs are becoming usability experts. Here's why.
Search Engine Watch July 22, 2008 Carrie Hill	Why Links are Like Shoes The man with no links cried until he met the man with no SEO. This week you'll find out why all SEOs should want to be the Zappos of link building.
AFP eWire July 21, 2008	'Isn't Email Just Like Regular Direct Mail--But on Steroids?' A cool $10 billion or so is now being raised annually online. But what is the truth about email?
Search Engine Watch July 21, 2008 David Szetela	PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch July 18, 2008 William Flaiz	The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers.
Search Engine Watch July 18, 2008 Elisabeth Osmeloski	Key Themes in Online Travel Search engine optimization and pay per click play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008?
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