Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 1591-1600 Newer>

The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
Search Engine Watch July 17, 2008 Ron Jones	SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
Insurance & Technology July 9, 2008 Nathan Conz	Aviva USA Creates Island in Second Life Looking for a unique and effective way to connect with members of the younger generations who have the potential to be effective insurance agents, Aviva USA has established a presence in Second Life.
Search Engine Watch July 16, 2008 Kevin Ryan	Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs.
Search Engine Watch July 16, 2008 Eric Enge	When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top.
Search Engine Watch July 15, 2008 Mark Jackson	Duplicate Content -- A True Story Dealing with sites that steal your content is not fun. But it doesn't have to be difficult, if you follow a few simple steps before and after you discover the offending scraper sites.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
Search Engine Watch July 15, 2008 Aaron Shear	Recruiting SEO Talent for Big Sites Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process!
Search Engine Watch July 14, 2008 David Szetela	Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
Search Engine Watch July 11, 2008 Michael Boland	What Can TV Learn from Search? A few television and cable companies appear to have taken a page from the online marketing playbook. It's not just effective placement, but direct response capability that has made search marketing shine.
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